On the 12th, the Bosch Group released a new strategy for the interconnection business, and said that it will be fully promoted in the Chinese market in the future. In 2015, Bosch's consolidated sales in China reached RMB 77 billion, nearly doubled compared with three years ago, and the proportion of the Chinese market in Bosch's global sales increased from 9% to 16%, which made China the first time to become Bosch. The group is the largest market outside its home market in Germany. It is understood that Bosch China has achieved a compound annual growth rate of over 22% in the past decade.
In 2016, Bosch expects to maintain steady growth in China. “Although the Chinese market has entered the 'new normal', it still has a wealth of opportunities, especially in the connected products and solutions business.†Tairui, a member of the Board of Directors of the Bosch Group and Asia Pacific, pointed out that “the past One year, the Chinese Internet of Things market is developing rapidly, and the momentum of this future will surely increase. One of the driving forces behind this is the Chinese government's 'Internet' strategy, which will become an incubator for China's Internet industry." Currently, Bosch It is the only company in the world that has built on the three levels of the Internet of Things, such as sensors, software and services. The group said that it will continue to innovate on the basis of traditional advantages in the future and continue to explore in the field of interconnection.
In the past year, in addition to the better development of the automotive and intelligent transportation technology business, Bosch further strengthened its leading position in the Chinese home appliance market after Bosch acquired a 50% stake in Bosch Home Appliances Group, which was previously held by Siemens. Industrial technology and energy and construction technology businesses have been affected by the slowdown in infrastructure construction investment.
We are well prepared for the connected world “both in the world and in China, Bosch has prepared for the connected world. Bosch has established a well-established local interconnection team in China, including Bosch Software Innovation, Bosch Sensortec, Bosch IoT equipment and solutions subsidiaries. In addition, Bosch Global R&D Network has set up an IoT R&D team in China to apply the latest results to the Chinese market and to global users.†When talking about R&D preparations, Ruilai said as above.
In the field of sensors, Bosch expanded its global business from automotive electronics to consumer electronics a decade ago. Bosch Sensortec also entered the Chinese market early in the business and provided high-performance micro-electromechanical (MEMS) sensors for Chinese consumer electronics users. Currently, three of the world's four smartphones are loaded with Bosch sensors.
Bosch Software Innovation also continues to expand its presence in the Chinese market, offering a wide range of innovative software and system solutions. At present, the local team has successfully developed an agile manufacturing reaction system for Bosch Suzhou Industry 4.0 project, which is one of Bosch's 100 industrial 4.0 pilot projects worldwide. This new system can increase plant productivity by 20% to 40% and inventory by 15% to 45%. This year, the system will also be put into the market, and services are in urgent need of upgrading Chinese manufacturing companies.
Bosch IOT Equipment and Solutions Co., Ltd. entered China last year and has gradually brought connected applications such as post-installation automatic emergency call system (eCall) and cross-domain development kit (XDK) to the Chinese market, thus helping customers to be more convenient. Develop Internet of Things solutions that fit your business more quickly.
Building a localized interconnection plan The '13th Five-Year Plan has set development goals for China's industrial upgrading, environmental protection, transportation electrification, and the Internet. These have brought multiple opportunities to Bosch. Bosch's determination to deepen the Chinese market remains unchanged. Will be committed to contributing to China's development goals," said Dr. Chen Yudong, President of Bosch (China) Investment Co., Ltd.
Bosch will continue to invest in the Chinese market in the future. “In the past five years, Bosch has invested more than RMB 18 billion in China, of which only RMB 5.2 billion was invested in 2015. Bosch will continue to invest in China in the past year.†Chen Yudong told reporters. In the context of China's “Internetâ€, Bosch will focus on expanding the four areas of connected transportation, connected industries, smart homes and smart cities to help China achieve its vision of connectivity and promote industrial upgrading. Bosch's current extensive product line, as well as decades of experience in the industrial sector, will help companies achieve this goal. “We are able to connect cars with energy, construction, and industrial technology to bring cross-disciplinary services. This is something that few other companies can do.†Dr. Chen Yudong added.
Interconnecting is constantly changing the scope and architecture of Bosch, including the demand for talent. Currently, one-third of Bosch's 56,000 R&D staff worldwide is committed to software development. Bosch's demand for compound talents with both manufacturing knowledge and software technology is increasing. In 2015, 30% of Bosch China's 5,500 R&D personnel were engaged in software technology development. In the future, Bosch will increase its investment in software talents to further enhance its software strength and make a more comprehensive reserve for shaping the future of the connected world. Bosch plans to recruit approximately 14,000 university graduates worldwide this year, of which 2,500 are for China. At the same time, Bosch has more than 500 jobs related to software in China's 2016 recruitment plan.
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