After experiencing the "baptism" of the United States tire special security case, the export of Shandong tires seems to be reassuring. According to statistics from Qingdao Customs, in the first three quarters of this year, the province exported a total of 140 million tires, an increase of 12.9% year-on-year, and a value of US$6.72 billion, an increase of 3%. However, it is hard to be optimistic about the calculations. The average price of tire exports in the first three quarters was US$48.9/barrel, a year-on-year decrease of 8.7%.
It is understood that the increase in tire sales in Shandong Province in the first three quarters was mainly due to the strong recovery of the US auto market and the drop in the prices of international natural rubber. However, the issue of quality of tires of independent brands and the frequent occurrence of trade frictions will all have considerable impact and challenges on China’s tire exports.
With the development of the automobile industry, there will be more than 100 million scrap tires each year in China. Due to the fierce competition in the domestic low-end tire market, the dominant position of automobile manufacturers in bargaining at the time of tire purchase is very obvious. The profit of tire manufacturers is severely reduced. Some tire manufacturers of self-owned brands, which are in difficulties in operation, use recycled tires to reduce costs. Into the market, the production of "back-mixed rubber" tires. This has greatly affected the international image of China's tires, and to a certain extent has led to "not selling."
The vicious competition and low quality have also made China's own brand tires gradually out of the domestic mainstream market. From the sales figures in recent years, it is the foreign-owned tire companies that occupy the top sales in the Chinese market, such as Michelin in France, Bridgestone in Japan, Goodyear in the United States, Continental in Germany (Malaysian brand), Pirelli in Italy, and South Korea. Hantai, Singapore's Giti, etc.; China's largest independent brand of triangular tires ranked only a dozen outside.
In view of this, the relevant departments should strictly adhere to market entry thresholds and product standards, eliminate redundant construction of low-end production capacity from the source, prevent retreaded tyres from entering the market, and phase out the existing backward production capacity. At the same time, enterprises should be guided to improve product quality and adjust product mix, rationally adjust sales strategies, and constantly expand emerging markets.
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