China's packaging machinery business development Raiders

Technology and innovation are conditions for any company to survive. Although China's packaging machinery market has huge room for development, it does not mean that it can achieve good development. With the development of international trade, the products of developed countries gradually opened up in China's market. With excellent technology and good reputation, they have no difficulty in taking away the domestic market. This is the choice of market competition for the survival of the fittest. It is also a result of some packaging companies in China that are not as skilled as people.

So, in the context of such development, what can packaging machinery companies do to win the market? To this end, the food machinery and equipment network small make up the packaging machinery business development strategy, for reference only.

I. Increase investment in R&D funds

Packaging behind the rapid development of the Chinese packaging industry, a large number of complete sets of high-tech equipment still rely on imports, a large number of foreign exchange per year for the import of high-end equipment. For example, a biaxial stretching device for plastic films, a production line of nearly 100 million yuan, has been introduced since the 1970s. So far, 110 lines of such production lines have been imported. In addition, aseptic packaging boxes and filling equipment, which are used in large quantities in the dairy industry, are almost all supplied to a foreign company. It is an indisputable fact that the production level of packaging machinery in China is far from the advanced level in foreign countries. One of the reasons is that the amount of capital invested by packaging companies in product development is insufficient.

It is understood that when the investment for research and development accounts for 1% of the company's sales, it is difficult for the company to survive. It can barely maintain 2% of the company's sales and only 5% of the company's competitiveness. The food packaging equipment companies in China use it for research and development. The average investment is less than 1%.

According to statistics, the national R&D expenditure only accounts for 0.3% to 0.5% of the company's sales revenue, R&D personnel only account for 3.4% to 4% of the employees, and the test conditions of the institutes and institutions of higher learning are backward. Compared with the level of foreign scientific research investment, China's scientific research investment is seriously insufficient, resulting in a low degree of automation of China's food equipment industry, poor market capacity; multiple single products, complete sets of equipment; host more, less auxiliary equipment; low-tech products Many, high-tech, high value-added, high-productivity products; less primary processing equipment, deep processing equipment; common models, special requirements, special materials processing models less. Product performance compared with similar foreign products, low production capacity, high energy consumption, average energy consumption is 4 to 6 times that of developed countries. In particular, the performance gap of large-scale complete sets of equipment is even greater. The production capacity of domestically more advanced models is about 1/2 that of foreign advanced standards, and the overall technological level of China's food equipment is about 20 years behind developed countries.

As the saying goes: "Can't bear the child cannot cover the wolf?" As a company, the market is like a wolf. The investment in the enterprise itself is like a child, and it is not conducive to investing funds into the lifeblood of enterprise development. Its long-term development.

Second, pay attention to market changes and focus on product innovation

The market is a fast-changing market. The reason why it changes with each passing day is that in the era of big data, information is transmitted rapidly, and consumers' ability to accept new things is far greater than before. For example, thirty years ago, a package from the emergence of a large range of popular use may take a year or more, and it is not easy to be eliminated, one use is a few years, several decades. Today's product packaging, perhaps today it is still a concept, tomorrow it has been placed on the shelves of supermarkets, the emergence of a new packaging to the epidemic is passing at a speed we can not imagine. In such an ever-changing environment, packaging machinery companies must pay more attention to market information, keep abreast of the needs of consumers and customers, and adjust development strategies in a timely manner so that they cannot be overwhelmed by the tide of development.

The US packaging industry has seized the information that the United States Census Bureau announced that the United States will enter an ageing society by 2025, taking into full consideration the potential demand of older consumers for packaging products, and starting to develop social characteristics suitable for the aging of the future. Packaging, such as with a zipper cover, easy to open the metal top cover double-finger pull ring, the packaging industry is committed to providing consumers with more convenient packaging. This is a typical example of a foresight that captures market information.

Third, take full advantage of their own advantages

Although there is a gap between China's packaging machinery enterprises and the developed countries in terms of technology and product design, as domestic companies in the "main battlefield", there is still home advantage. The technological gap will be narrowed down through technological innovations in the future, and the advantages of foreign companies will gradually decrease. However, the home advantage is the established time and place, which is difficult for foreign companies to obtain.

In addition, China's packaging machinery companies also have an important advantage, that is, lower production costs, packaging machinery technology is moderate, cheap, has a clear price advantage. Overall, China's packaging machinery is very suitable for the technological level and economic conditions of developing countries and regions. Among them, the Asian region accounts for 35% to 40% of the total exports, and the European market accounts for about 30% of the total exports. Southeast Asia is a traditional export market, while the African and South American markets are new and emerging markets in recent years. In the future, China’s exports to these countries and regions will have broad prospects.

In a word, the change of market and information is the navigation mark that guides the development of packaging machinery, and the driving force behind its development is the enterprise product itself. “The sharp knife does not cut the firewood by mistake”, sharp enough to cut the big tree in the market easily enough.