FAW-Volkswagen unexpectedly exposed a new crossover wagon C-TREK in September! SUV kills the Quartet without pushing the SUV, but instead launches a wagon. At present, the price of imported tour wagons in China is relatively high. The truly affordable and popular wagon market is not yet open. The masses are the first to eat crabs. The automobile consumer market is ready to welcome parity caravans?
â—†Deep digging: business sense that captures market opportunities
China's auto consumption market is expected to have a 10-year growth period, but the growth rate has dropped significantly, which means that competition will increase and more segments will be opened. As of August this year, SUVs accounted for 40.1% of the total number of passenger cars. However, the Goose and domestic Volkswagen SUVs only had a visit to the field, which missed several ten billion minutes.
In the absence of SUV, the traditional car product line has been perfected, and the overall growth of the car market is worrying, it is logical to go to other subdivisions to further dig up gold. But why is such a crossover wagon? Both are due to the country’s love of large space and its preference for cross-border sports style.
â–² FAW-Volkswagen C-TREK
First take a look at this new car. Derived from a compact car, the tone highlights the cross-border style of the sport, the body is slightly larger than the longitude, and has an oversized trunk volume of 589L (comparable to 490L for the Polaris and 500L for the Golf-King Trip). Plus 1.6L, 1.4T with 5MT, 6AT or 7-speed DSG powertrain ... ... I boldly speculated that FAW - Volkswagen this C-TREK is expected to sell for less than 200,000 yuan, compared to the price of the station car The current import version can be regarded as cheap.
â–² FAW-Volkswagen C-TREK
The wagon has long been tested by the public in this category. Santana has traveled in the early years and imported a golf travel version in 2011. However, the golf price is as high as 23.98-39.48 million yuan. In September this year, Wei Lan 2.0T entry-level version of the introduction, importation of a new generation Passat travel version of the price was pulled down to 276,000 yuan, sincerity began to appear. Specific to FAW-Volkswagen, North Volkswagen launched Golf Golf in May, and the price range of 13.19-19.79 million is expected to overlap with C-TREK.
â–²Golf Tour
However, this car is different from Longjing and Golf. It is not a CROSS plus a sports suit, nor is it an MPV of a sidecar. Regardless of his origins, the appearance it presents is a practical sports van. What's more important is that it will be a pioneer in affordable wagons.
â—† Touring Car Profile: Started in the United States in Europe
Wagon Station wagon, wagon itself is the meaning of the four-wheel carriage wagon, it originated in the United States, the end of the 19th century with the consolidation and expansion of the United States Railway, the United States Railway Trade Station all over the United States, so around the trade station there will be cargo loading manned Type wagon. Wagon is a product of the railway freight trade. It was initially driven by horses and was driven by internal combustion engines with the advancement of automotive technology.
â–² The upper carriage is the early form of Wagon, pulling cargo around the train trading station, pulled by horses
â–²The Wagon is based on the Model T chassis modification in 1920, and there is space for baggage cargo in the rear of the car.
After 1920, the urbanization of the United States entered the stage of suburban development. The core of the city expanded outwards. Middle-class and above began to move to the suburbs, and leisurely outdoor life came. The wagon with space advantage was developed during this period, such as the Chevrolet Carryall Suburban. (See the figure below), it is for the middle class who moved to the suburbs earliest.
The wagon was originally based on the truck chassis. After the Second World War, wagon based on the car's chassis gradually became more manned and comfort was improved. Since the 80's, with the emergence of MPVs in larger spaces and the squeeze of SUVs, the wagon has begun to decline in the United States, but at the same time in the world, Europeans began to enjoy wagons.
Compared with the SUV, the station wagon has the same or even more space for loading, more driving pleasure and more fuel-efficient. For Europeans with good road conditions and many curves, the wagon is a good choice. Especially Germans who are happy to enjoy their holiday, so you can see that the Ashkenazi brand caravan line is longer. In Germany, the Passat, the third-largest sales volume, contributed more than 70% of its sales.
â–²Passat Travel Edition, domestic name is
Words and phrases will have new meanings as context changes, and wagons have become a practical choice for today's enjoyment of leisure life. Currently, the wagon series in each major brand has its own name. For example, the Mercedes-Benz wagon is called Estate. The Estate has the meaning of a manor house, highlighting the aristocrat's lifestyle and the luxurious attributes of the Mercedes brand. Audi's wagons are named Avant, BMW calls it Touring, Skoda is Combi, Jaguar has Sportbrake, Volkswagen Variet... They all have multi-functional/back-breaking names.
â–² Audi RS6 Avant
Subdivided, the high-performance wagon market has now been monopolized by Audi and Mercedes-Benz, typical representatives such as Audi RS6 Avant, RS4 Avant, E63AMG Estate and so on. And more attractive Shooting Brake, they have smooth and charming back line after the B-pillar, can be seen as a coupe version of the station wagon.
â–²CLS63 AMG Shooting Brake
â—†Wagons in China: Opportunity
For FAW-Volkswagen, C-TREK or North Volkswagen explored the market's stress under the shortage of SUV resources. However, considering the wagon entering the current auto market, the wagon has already had a certain consumption prospect.
After more than 10 years of rapid development, China's auto consumption market has now entered a mature period. User needs have been diversified, consumer groups have become more youthful, and the value orientation and preference of target user groups have been valued. Poems now and the distant world are popular. For a wagon, this is a positive market signal.
There are not many vacations for the Chinese people, but the heart of an unforgettable travel can be more wild than the people of other countries. When you go away, sometimes you need a ticket, and sometimes you need a car. According to incomplete statistics, the number of participants in the 11 Circle Photographic Competition is as high as 99%. The wagon is not designed for traveling. It is a kind of automobile form after the material conditions have been improved and the consumer's life is expanding outward and enjoying the outdoor entertainment lifestyle.
Apart from consumer trends, the wagon also has considerable practicality. The Chinese people also love the large space. The large space means decent and comfortable. After the mainstream luxury mid-size cars are made domestically, they are all extended. When the space-efficient Baojun 730 was launched, the market responded so enthusiastically that even the SUV, which was changed from the van, was also very popular... And the space is the strength of the station wagon, and it is more fun than the SUV, and it is enough to deal with Daily traffic conditions.
In addition, from the point of view of consumer demand at all levels of cities, the first and second-tier cities are nearly saturated, and the sustained release of demand in the fourth- and fifth-tier cities is more potential. The sinking of sales channels has become the consensus of the industry. According to survey data, in these low-tier cities, more than 30% of the purchase demand is concentrated in the compact class and within the range of 12-18 million yuan, and the German brands are very appealing in low-tier cities. Compared with big cities, low-tier cities are closer to nature and enjoy more idyllic life. On weekends, they bring tents, fishing gear, children, and dogs. Perhaps, this is just a vacation that can be reached by a cheap wagon.
2 Overseas popular cheap tour wagon inventory
â—† Overseas cheap tour car inventory
Po Chun 730 is simply a re-education of how other manufacturers create MPVs. If Volkswagen C-TREK sells well (of course, this is based on a competitive price...), it may attract the attention of other manufacturers. As for the domestic introduction, or tailored specifically for the Chinese market, it depends on the choice. The Volkswagen Group's own Octavia Travel Edition has repeatedly said that it will be marketed in 2017, and other mainstream brands have not introduced the wagon movement. Let’s take a look at some of the more popular wagons in the European market.
Skoda Fabia Combi, Crystal Travel Edition
The first generation Skoda Fabia (domestic named Jing Rui) launched a travel version soon after its birth. In September 2014, Jing Rui Travel Edition evolved to the third generation along with Jing Rui. Like the fifth-generation mid-section change Polo, it is the product of the VW Lite MQB platform.
The sharp straight line means that it has acquired Skoda's latest family design language. As a small station wagon, it has five seats and 530L-1395L of luggage space. Items up to 1.55 meters in length can be tucked into the tail box. The length and width of the body are 4257/1732/1467mm respectively, which is longer than the domestic hatchback. The version is 264mm long, and the wheelbase is the same as the regular version, which is 2470mm. The official said its internal space is the strongest in its class.
In terms of power, Jing Rui Travel Edition offers three gasoline engines that meet Euro 6 emission standards. They are 1.0L self-priming engine and 1.2TSI high and low power versions. The maximum power is 55kW (75PS), 66kW (90PS) and 81kW (110PS) respectively. ), The transmission part is matched with a 5MT, 6MT or 7-speed DSG transmission, and the official 100km fuel consumption is 3.6L-4.8L. In terms of selling prices, the price of the Crystalline Travel version of the gasoline engine in the UK is 12630-17205 pounds, equivalent to about RMB10.11 million.
Toyota Auris Touring Sports
Toyota Auris in the European market can be seen as a five-door hatchback Corolla, which has evolved to the second generation, its travel version of Auris Touring Sports is the product of the second generation, 2016 Auris travel version of the body length and width of 4595/ 1760/1485mm, wheelbase 2600mm, although 285mm longer than the hatchback version, but compared to the domestic Corolla, the body is 35mm shorter and the wheelbase is 100mm shorter.
Power section, it copied the powertrain of the hatchback Auris. There are three types of conventional gasoline engines. They are 1.33L, 1.6L self-priming gasoline engine and the new 1.2T turbocharged engine. The transmission part is matched with 6MT or CVT continuously variable transmission. In addition, it can also choose 1.8L+. Hybrid version of the motor.
Thanks to the fuel-efficient performance (3.5L per hundred kilometers), the mixed Auris Travel Edition accounted for 50% of sales in the European market. In terms of selling price, the Auris travel version of the petrol model in the UK market is priced at 16595-24930 pounds, equivalent to RMB 13.6-20.5 million.
Hyundai i30 Tourer
Just as golf is synonymous with the compact hatchback in Europe, the Hyundai i30 is the pillar of modern compact cars in Europe. The third-generation i30 has been launched at the Paris Motor Show in September. It is more refined and dynamic inside and outside, but the next-generation i30 travel version has not been followed up. Therefore, the following is the data of the second-generation i30 Travel Edition.
The second generation i30 travel version of the body length and width were 4485/1780/1500mm, wheelbase 2650mm, from the cockpit distribution in the following figure, its trunk space is no less than the second row of space, the maximum volume of the trunk 528 liters The rear seats can be expanded to 1642 liters. In addition to plenty of storage space, the modern i30 Travel Edition also scored 5 stars in Europe.
The second-generation i30 travel version of gasoline power only optional 1.6L naturally aspirated +6 MT gearbox power combination, the maximum power of 88kW (120PS), peak torque of 156Nm, the official 100km combined fuel consumption of 6.6 liters, the British market i30 travel The price range of the version of the petrol model is 17495-18795 pounds, equivalent to approximately RMB14.46 million.
Ford Focus Wagon
Although the first generation of Fox has a travel version, in the US market, the travel version of the second generation of Fox will be out of order in 2008. Then in 2010, the third generation of Fox revived the travel version. The current Fox Travel version is a Fox travel version after the mid-2014 change.
Fox travel version of the body length and breadth were 4557/1857/1506mm, wheelbase 2649mm, luggage capacity of 490L, this data is relatively small in the same class wagon, but more than the domestic three-box sedan Fox 134 liters.
In 2014, Fox, which was redesigned for the first time, was equipped with a vertical parking assist system and the MY KEY smart key function (which can limit the speed and driving behavior, so that the bear children can resist the drastic driving behavior after the car was borrowed). The travel version also has Secondary functions. In terms of gasoline power, the Fox Travel Edition has two main engines, the 1.0T Ecoboost and the 1.5T Ecoboost, and the transmission section is matched with a 5MT or 6AT transmission.
Opel Astra Sports Tourer
Astra Sports Tourer can be understood as the travel version of the European version of Hideo. Astra has evolved to the fifth generation. The first generation of Astra has a travel version. The fifth generation of Astra was released in September last year. The travel version is also updated: lighter weight, new appearance/technical configuration/engine equipment.
The Astra Travel Edition has a body length/height of 4702/1808/1509mm, a wheelbase of 2662mm, and a trunk volume of 541L. The UK market starts at £17,205, or approximately RMB141,000.
The gasoline-powered part is categorized by three turbocharged engines, which are 1.0T, 1.4T, and 1.6T, respectively. The corresponding maximum power is 77kW (105PS), 110kW (150PS), and 147kW (200PS), and the transmission part matches 5MT or 6AT transmission, the official 100 km integrated fuel consumption is 4.2L-6.2L.
Honda Civic Tourer
Because of the different needs and culture of car use, Japan's domestic market does not feel bad about wagons. In order to prove its strength in the European market, Honda has a Civic Travel Edition. As a result, Japanese people who are good at using space have actually dug up a 624L suitcase space on the Civic Travel Edition.
Slowly, the current Civic Travel Edition has not kept pace with the new generation of Civic. It is expected that the new generation of hatchback Civic will consider launching a travel version after its listing. The length and width height of the now-sold Civic Travel Edition are 4521/1770/1440mm, and the wheelbase is 2596mm. After folding the seat, the trunk volume has been expanded from 624L to 1668L.
The Civic Travel Edition has a less selective power section, Earth Dream Technology's 1.6-liter displacement i-DTEC diesel engine or a 1.8-liter straight 4-cylinder i-VTEC gasoline engine with a maximum power of 104kW (141PS), matching 6MT or 6AT, official The fuel consumption per 100 km is 6.7L, and the UK market starts at £18970 (155,000).
Peugeot 308 SW
As a European manufacturer, Peugeot will naturally value more useful travel versions. Since the release of the Peugeot 304 Travel Edition in 1969, the Peugeot 300 Series for each generation has been advancing with the times in the travel version for 40 years.
Thanks to the new EMP2 platform, the Peugeot 308 SW also successfully shed 140 kilograms of carcass meat, which is beneficial to handling and fuel economy. Peugeot 308 SW body length and height are respectively 4585/1862/1471mm, wheelbase 2731mm, trunk volume is 609L, compared to hatchback version, 308 travel version of the tail capacity is more than 190L.
In terms of power, the gasoline version of the Peugeot 308 featured a three-cylinder 1.2T engine with a total of 96kW (81kW) of power and two adjustments. With the 5MT or 6AT transmission, the official 100km fuel consumption was 4.7L.
â—† Conclusion:
Despite being eroded by MPVs and SUVs, compact wagons have been more stable in the compact car market in Europe by 10%. In the mid-size car market, data for 2014 showed that mid-level travel versions accounted for 60% of European mid-size car sales. In Germany, which loves wagons, this ratio is as high as 90%.
Compared with the sedan, there is more tail space than the sedan, which is better than the SUV/MPV, and the price is not much more expensive than the sedan. In the Passat of the UK market, for example, the same power matching and indiscriminate configuration, the sedan version starts at £22,680, the travel version starts at £24,230, and the multiple parts are equivalent to about RMB12,000, which is a Easy to judge the choice.
Judging from the first page of voting, nearly 70% of netizens will consider genuine tour wagons within 200,000 yuan. Although the domestic parity wagon has not yet arrived, the consumer market seems to have become interested. The public has made special achievements in reading and understanding China. The Audi A4L takes the lead in domestic production and leads the direction of luxury mid-size cars. Can C-TREK ignite the frozen wagon market this time? The stakes have been paid and waiting for the result.
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