In 2012, the commercial vehicle market hit the winter again. As the leading company in the sales of commercial vehicles in China, Foton Motors has also submitted its sales volume decline. However, Foton Motor confidently believes that 2012 is the key year for the third transformation of Foton Motor. The company has a two-pronged approach to upgrade its products to mid- to high-end while steadily increasing its market share in order to become a global commercial vehicle leader by 2020. The goal.
Foton Auman Heavy Trucks
In 2012, Foton sold 620,000 vehicles, a slight decrease of 1.8% year-on-year. Since Foton Motor's decline was lower than the industry average, its market share rose by 0.5% to 16.4%. So far, Foton Motor has been the No. 1 seller of commercial vehicles in China for nine consecutive years.
When talking about the poor performance of China's commercial vehicle market and the difficult situation of auto companies, Foton Motor News spokesman Zhao Jingguang said: “In 2012, Foton Motors had some changes. For example, Foton Motors achieved a focus on producing high-end products. In the gradual transformation, among them, the Foton ' Auman' heavy truck market share increased by nearly 2 percentage points; 'Ao Ling' brand sales exceeded 70,000 units, a year-on-year increase of 13.5%, and the market share reached 30.4%, which is also 'Ao Ling' continuous Four-year sales ranked first in the domestic high-end light-duty truck industry."
At the same time, Foton Motor sped up the pace of overseas deployment. In 2012, Foton Motor further improved its distribution network in China and around the world, with 2877 existing distribution networks, achieving full coverage of distribution channels nationwide; Foton Motor established 246 overseas sales networks and 777 service stations in over 90 overseas countries. . In addition, in order to enhance its competitiveness, Foton Motor has further improved its after-sales service capabilities. At present, it has built a total of more than 6,600 service networks in 90 markets and regions at home and abroad. In 2012, Foton Motor realized the formal operation of two global spare parts logistics centers in Beijing and Shandong and the upgrading of global service training centers and call centers. Through the operation of the three major global platforms, Foton Motor promoted the rapid improvement of customer service capabilities of Foton Motor.
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