Infiniti Formulates Global Strategy Blueprint

Infiniti is a luxury brand under Nissan Motor Co., Ltd., which was born in 1989 and is known for its unique avant-garde design, outstanding handling performance and top-notch customer service.

Before the Spring Festival, Mr. John De Nie, President of Infiniti, who just took office, made a special trip to China to explain in detail the development strategies of Infiniti in the world and China in the next few years.

Infiniti revealed that it will invest and build factories in many regions including China, Europe and the United States. In terms of increasing brand awareness, Infiniti announced that it has been named F1 Red Bull Racing Team since 2013 and has become the team’s main technology partner. In terms of the models most concerned by consumers, John De Nie said that the models offered by Infiniti currently account for only 57% of the global luxury models, and there are still many market segments that have not yet entered. Therefore, in the next four years, Infiniti will not only update all existing models, but will also add at least four new models equipped with new engines and transmissions to further cover the SUV, sedan and high-performance sports car market.

Like any international car company, the Chinese market is the most crucial part of Infiniti's global development strategy blueprint. According to Lu Zhengyu, general manager of Infiniti China Division, Infiniti dealers in China have grown to 60, covering major cities in China, and Infiniti’s world’s first flagship brand store has also settled in China. Infiniti’s new customer service benchmark will be promoted from China to Global markets.

More importantly, by 2014, Infiniti will join hands with Dongfeng Motor Group to achieve local production in China and introduce models tailored for the Chinese market.