With 5 million vehicles sold and 20% market share, in order to complete the two hard targets for 2015, FAW Group, as "the eldest son of the Republic of China", took out 150 billion yuan as an independent product development and production. Investment.
Li Jun, Deputy Chief Engineer and Director of the Technical Center of FAW Group, publicly stated to the media that money is not a problem and that FAW's current funding is sufficient. The biggest bottleneck for completing the task now is time.
Layout of new brand structure In order to change the shortcomings of FAW Group's own brand models that are not new enough, the latest news says that the brand new sub-brand prepared by FAW Group has finally made new progress. During the current Guangzhou Auto Show, FAW Group will announce a new brand of self-owned passenger car. The sub-brand named “Ourang†is different from Pentium, Xiali, Weizhi, Senya and other passenger car brands.
According to FAW Group insiders, the brand is positioned in young fashion consumer groups, models are also dynamic, stylish, with a sense of design products, "the brand will have more than 20 models, is in the development process."
Last year, FAW Group officially announced its brand structure, namely "China FAW" and "Red Flag" under the umbrella of "China FAW". Among them, the "China FAW" umbrella brand covers FAW independent passenger cars and commercial vehicles outside the "Red Flag" brand.
The brands of autonomous passenger vehicle product lines include FAW Pentium, FAW Weizhi, FAW Xiali, FAW Senya, etc. Commercial vehicle product line brands include FAW Jiefang and FAW Jiabao. "Red Flag" umbrella brand positioning in high-end passenger cars and utility vehicles, mainly based on L-luxury car, H-high-end car two platforms products.
According to Li Jun, FAW's "Twelfth Five-Year Plan" strategic plan has been completed, covering product planning, technical planning, and investment planning. During the “Twelfth Five-Year Plan†period, FAW’s five models of commercial vehicles, light vehicles, mini-vehicles, sedans and passenger cars will be fully launched, and each model will have a clear product line and annual sales target.
“What we need to do now is to race against the clock and ensure that different new cars are launched each year to increase the market share of FAW's vehicle products,†said Li Jun.
According to the data previously released by the media, FAW's planned capacity for 2015 is 4 million units, which is the same as that of Dongfeng Motor and is lower than the capacity planning of 5 million units of SAIC Motor. This time, FAW added 1 million units to the original 4 million capacity plan. It shows that in the fierce market competition and pressure, the silent FAW Group is ready to go.
The expansion of self-owned brands In fact, fierce competition in the market has made the FAW Group, which has insufficient stamina, once located at the end of the “big four,†and it appears to the industry’s insiders that the FAW Group, which currently has a certain scale in the joint venture, has only grown stronger. If we expand our own branded products, it will be possible to return to the “lead†position. This time, FAW Group did define its own brand as the core idea of ​​FAW Group's "12th Five-Year Plan".
According to FAW Group's plan, during the “12th Five-Year Plan†period, accelerating the development of independent brand passenger vehicle R&D system is a strategic priority for the Group to realize its own independent business. It has established a systematic, complete, and efficient domestic first-class passenger vehicle by investing heavily in Changchun. R&D bases to unify the R&D resources of self-owned brand passenger vehicles and improve the market competitiveness, brand influence and profitability of self-owned brand passenger cars.
"We must make great efforts in important markets and make great efforts." Xu Jianyi, chairman of FAW Group, believes that the self-owned brand passenger vehicle market is a battleground for future soldiers. It is extremely urgent to enhance the core competitiveness of FAW's autonomous passenger vehicles.
According to Guo Maolin, assistant director of the technical center of FAW Group Corporation and the head of the body department, in addition to R&D base construction and engine expansion projects, FAW also decided to establish a shape center through which the company will establish a modeling center in order to comprehensively promote FAW's own-brand passenger vehicle business. The genes of their respective main series products under the FAW brand are combed, and product styling work is performed according to the characteristics of the Chinese market.
In addition to increasing investment at the product level, Xu Jianyi has been adjusting for the establishment of a modern enterprise management system as the “pilot†of FAW Group.
FAW Group is the only company currently listed in the "big four" automobile group that has not yet been listed on the market. Since the beginning of this year, with the finalization of the overall listing plan of SAIC Group, the overall listing pace of FAW Group has further accelerated.
Li Jun, Deputy Chief Engineer and Director of the Technical Center of FAW Group, publicly stated to the media that money is not a problem and that FAW's current funding is sufficient. The biggest bottleneck for completing the task now is time.
Layout of new brand structure In order to change the shortcomings of FAW Group's own brand models that are not new enough, the latest news says that the brand new sub-brand prepared by FAW Group has finally made new progress. During the current Guangzhou Auto Show, FAW Group will announce a new brand of self-owned passenger car. The sub-brand named “Ourang†is different from Pentium, Xiali, Weizhi, Senya and other passenger car brands.
According to FAW Group insiders, the brand is positioned in young fashion consumer groups, models are also dynamic, stylish, with a sense of design products, "the brand will have more than 20 models, is in the development process."
Last year, FAW Group officially announced its brand structure, namely "China FAW" and "Red Flag" under the umbrella of "China FAW". Among them, the "China FAW" umbrella brand covers FAW independent passenger cars and commercial vehicles outside the "Red Flag" brand.
The brands of autonomous passenger vehicle product lines include FAW Pentium, FAW Weizhi, FAW Xiali, FAW Senya, etc. Commercial vehicle product line brands include FAW Jiefang and FAW Jiabao. "Red Flag" umbrella brand positioning in high-end passenger cars and utility vehicles, mainly based on L-luxury car, H-high-end car two platforms products.
According to Li Jun, FAW's "Twelfth Five-Year Plan" strategic plan has been completed, covering product planning, technical planning, and investment planning. During the “Twelfth Five-Year Plan†period, FAW’s five models of commercial vehicles, light vehicles, mini-vehicles, sedans and passenger cars will be fully launched, and each model will have a clear product line and annual sales target.
“What we need to do now is to race against the clock and ensure that different new cars are launched each year to increase the market share of FAW's vehicle products,†said Li Jun.
According to the data previously released by the media, FAW's planned capacity for 2015 is 4 million units, which is the same as that of Dongfeng Motor and is lower than the capacity planning of 5 million units of SAIC Motor. This time, FAW added 1 million units to the original 4 million capacity plan. It shows that in the fierce market competition and pressure, the silent FAW Group is ready to go.
The expansion of self-owned brands In fact, fierce competition in the market has made the FAW Group, which has insufficient stamina, once located at the end of the “big four,†and it appears to the industry’s insiders that the FAW Group, which currently has a certain scale in the joint venture, has only grown stronger. If we expand our own branded products, it will be possible to return to the “lead†position. This time, FAW Group did define its own brand as the core idea of ​​FAW Group's "12th Five-Year Plan".
According to FAW Group's plan, during the “12th Five-Year Plan†period, accelerating the development of independent brand passenger vehicle R&D system is a strategic priority for the Group to realize its own independent business. It has established a systematic, complete, and efficient domestic first-class passenger vehicle by investing heavily in Changchun. R&D bases to unify the R&D resources of self-owned brand passenger vehicles and improve the market competitiveness, brand influence and profitability of self-owned brand passenger cars.
"We must make great efforts in important markets and make great efforts." Xu Jianyi, chairman of FAW Group, believes that the self-owned brand passenger vehicle market is a battleground for future soldiers. It is extremely urgent to enhance the core competitiveness of FAW's autonomous passenger vehicles.
According to Guo Maolin, assistant director of the technical center of FAW Group Corporation and the head of the body department, in addition to R&D base construction and engine expansion projects, FAW also decided to establish a shape center through which the company will establish a modeling center in order to comprehensively promote FAW's own-brand passenger vehicle business. The genes of their respective main series products under the FAW brand are combed, and product styling work is performed according to the characteristics of the Chinese market.
In addition to increasing investment at the product level, Xu Jianyi has been adjusting for the establishment of a modern enterprise management system as the “pilot†of FAW Group.
FAW Group is the only company currently listed in the "big four" automobile group that has not yet been listed on the market. Since the beginning of this year, with the finalization of the overall listing plan of SAIC Group, the overall listing pace of FAW Group has further accelerated.
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