Haiwo Machinery is the world's largest production base for multi-stage fuel tanks for dump trucks. The industry is no stranger to the Haiwo brand. Since its establishment in 2004, Hayward Machinery has grown at a geometric speed. In 2010, the sales volume of Haiwo Mechanical Cylinder Division reached 2 billion yuan. On October 27, 2011, Hayward held a new K-series oil tank conference in Jinan to show its ambitions to prepare for heavy attacks.
Subdivide the dump truck market
According to Hayward, the current dump truck market presents trends of specialization, light weight, heavy loading, efficiency, and absolute top-down ratio.
The experience of countries in Europe and America shows that the use of dump trucks is becoming more and more specialized. As far as the domestic market is concerned, various OEMs and remodeling plants are also attempting differentiated marketing, and models such as special vehicles for transporting coal, special vehicles for pits, special vehicles for pits, dump trucks for dump trucks, mining vehicles, and wide-body vehicles have been introduced. Although there are many types of dump trucks on the market today, they are basically based on the three application platforms of engineering, mining, and highway. Although the specialization of domestic dump trucks is not as detailed as the European and American markets, the trend has already emerged and will become increasingly apparent.
Lightweight dump trucks are a global trend. The development of light weight international dump trucks has basically gone through stages such as dump trucks for ordinary cars, dump trucks for high and low-grade steel cars, dump trucks for dump trucks, dump trucks for aluminum alloy tanks, and dump trucks for polymer materials. Haworth and its partners once launched a dump truck with a total weight of no more than 3.6 tons of polymer materials at the Hanover trade fair, creating the most lightweight light trucks.
Heavy loading is also a development trend in the industry. From the earliest 4x2 dump trucks to 6x4 dump trucks, 8x4 dump trucks, 10x6 dump trucks, and semitrailer dump trucks, dump trucks have been steadily becoming more and more heavily within the scope of regulations.
End-users' demands for transportation and handling efficiency are becoming more and more obvious, especially dump trucks for short-haul transport in mining areas and ports, which are characterized by short transport distances and high lifting frequency. On the mine side, it is required to strip the soil in the shortest possible time in order to mine as quickly as possible. The port freighter requires clearance as soon as possible in order to leave Hong Kong as soon as possible and reduce unnecessary expenses. Under these two specific conditions, wide-body tipper trucks have emerged, which is another proof of the efficiency of transportation.
K series cylinder main weight
The K series cylinders are specially developed for the above market segments. The K series cylinders are a new generation of products developed by Hayward for three years. They are positioned to meet the needs of the market for the next 10 years and can be summarized with the “365†of the Hyva, ie 3 large application platforms, 6 series features, and 5 major value advantages: Tailored to the user the three application platforms of Engineering King, Mine King, and Road King, and launched K1, K3, K5, K7, K9, H8 six series, effective Solved the existing bore digital game in the industry, which is easy for users to choose.
According to reports, the "Engineering King" series is capable of high-strength work and has a long-lasting and reliable endurance. It can transport a wide range of cargo such as earth and stone, sand and gravel to meet various infrastructure transportation needs. The "Mine King" series is fast and efficient, and it is especially suitable for the demand of "high-frequency short-haul" in mine operations, which brings high benefits. The “Road King†series is the leader in lightweighting of the industry, combining the advantages of superlifting and smooth operation.
Before the official promotion, the K series cylinders have been tested in typical markets at home and abroad for one year. The tracking results show that the K series cylinders can adapt to different harsh environments from extremely cold to very hot; the performance in the dust working environment is superior; in China The lifting capacity under these specific conditions is extremely strong; besides dump trucks, the performance in tankers, lift platforms, and sanitation, etc. is also remarkable, and good market response has been obtained.
Devaluation of the "specific thrust" concept
At present, there are no fair standards for evaluating the quality of cylinders in the industry, and the contrast between them is limited to the size of the cylinder bore, and the market environment is relatively chaotic. At the same time, users lack professional guidance and some manufacturers use this situation to cause some trouble for users.
Hayworth first proposed the concept of “specific thrust†in the industry, which is essentially the lifting capacity of the unit system weight, which is used to measure the degree of lightening of the cylinder and the lifting capacity of the cylinder. In other words, the same external conditions, the same weight, the ability to lift compared; the same lifting capacity, the system's weight. The survey results show that, with the same weight, the Hayworth system has the strongest lifting capacity; under the same lifting capacity, the Hayward system has the lightest weight. With this reference standard, the user can choose the right cylinder and reasonable system configuration according to the demand.
Haiwo Value Cube
Hyva currently holds 46% of the market share in the segmented market, leaving its competitors far behind. To some extent, Hayward's advancement is constantly surpassing itself and setting itself a higher goal. Chen Renqi said that as the evangelist of the concept of lifting the top of dump trucks, Hayward has worked in the Chinese market for 10 years and is committed to guiding the development of the industry. At present, the market share of top dump trucks in China has exceeded 80%, which is closely related to Haiwo's long-term unremitting efforts. Now Hayward has become the undisputed industry leader.
In addition to quality products, Hyva also hopes to bring more value to the user experience, including high-performance products, the world's first production capacity and professional services covering the world. To do these three points at the same time, in addition to a deep accumulation of industry experience, responsible corporate spirit, but also has a wealth of corporate resources and a loyal user base. If these three points can be achieved at the same time, then it is not simply a superposition of interests that is brought to the user, but the growth of the value of the geometric progression, including the visible economic benefits and invisible peace of mind. Based on this, Hayward is the first to promote the concept of UPC in the country.
Hyva integrated the latest research and development of the K series cylinders, the world's largest production capacity of the dump truck cylinder base established by Hevao in China, the first five major marketing centers in China, the establishment of five logistics distribution centers in the country, the devaluation of online orders, and Havo Home Service system, the customer value experience first put forward in the industry, any of the above has brought convenience to customers at different levels from different angles; and when these measures are combined, Haiwo will be closer to the market and more personalized. Serve customers, and this will surely form a strong brand influence and appeal.
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