In the realm of production, commercial vehicles—especially trucks—have long been perceived as "money-making tools" by users. The concept of "Dora Run" has remained a standard in the truck industry for years. Compared to the passenger car market, the service and marketing efforts in the commercial vehicle sector have historically been weaker. Particularly when it comes to building a marketing network, most companies have focused on expanding the number of outlets rather than enhancing their quality or efficiency.
In the first half of this year, major players such as JAC, Foton, Dongfeng, Yuejin, and Liberation all introduced new models like Jun Bell II, Kang Ling II, Sword, Omar, Xiao Bawang II, Shuai Hu, Aowei, King Kong, and Liberation Small Cards. These products have flooded the market, leading to an increasingly severe issue of product homogenization. As a result, it's becoming harder for individual products to stand out. Moreover, the effectiveness of weekly price promotions is also diminishing. In this context, a well-structured and convenient marketing terminal system has become more appealing to consumers. Thus, how to build a practical and efficient marketing network has become a key challenge for commercial vehicle manufacturers.
Recognizing the importance of a strong marketing network, several companies have started to invest more in this area. For instance, Jianghuai Automobile (JAC) began establishing its own independent marketing network from the very beginning. In June last year, it successfully expanded into Tibet, completing its nationwide marketing network across 31 provinces, cities, and autonomous regions with over 170 outlets. After setting up a solid network, JAC pioneered the idea of "salvage operation," introducing elements of "humanistic care" into truck products and adopting the S-shop model from the automotive industry. Within just three years, JAC has built more than 50 S-stores nationwide, with plans to exceed 70 by the end of this year.
Besides JAC, in March of this year, Dongfeng Commercial Vehicle also took steps to integrate its sales network. It merged the sales channels of non-traditional markets such as Liuyang, Xinhua, Hangzhou Auto, and Dongfeng Nissan Chai with its truck business. This consolidation created a unified platform for management, sales, and branding, forming a comprehensive commercial vehicle marketing system within the entire Dongfeng group.
Industry analysts suggest that the integration of sales networks by automotive companies reflects their adaptability to market changes. Currently, the pace of network integration among commercial vehicle companies has already begun to accelerate. Looking ahead, more companies are expected to follow suit and focus on building more integrated and efficient marketing systems.
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