In 2013, Shaanxi Automobile's marketing transformation achieved remarkable results. In 2014, Shaanxi Automobile started a new era of value marketing. In January, with the promotion of the value-based marketing innovation model, Shaanxi Automobile Heavy Trucks achieved a higher growth in sales, orders broke through 10,000 vehicles, and the highest daily rate was 1,100 vehicles.
In 2014, it was a crucial year for Shaanxi Auto's 100 billion yuan strategy. It was also the first year of deepening the transformation of marketing and fully opening the value marketing model. The sales company closely focused on the strategic goals of the group company, and made active actions to plan in advance. It has made adequate preparations in terms of resources, promotion, and services.
Faced with the changes in the market demand of the industry, Shaanxi Auto Heavy Truck Co., Ltd. through a new model of differentiated marketing, through the in-depth study and tap the potential opportunities of the entire product life cycle and the whole process of customer operations, to provide users with a comprehensive overall solution to promote a new model of value marketing In order to help customers realize the concept of success and provide customers with the most suitable products and services, we will try our best to build core services based on customer demand mining and customer value reengineering.
Excellent products are the basic needs of customers. Through the adjustment of product structure and product upgrades, Shaanxi Automotive develops product mixes and configuration plans for different needs, so that the product structure meets the industry development trend. All products are "according to the industry, sub-series" accurate positioning, product quality to achieve continuous, leading innovation. Shaanxi Auto's 2014 full-series national quadruple-duty card has been newly launched, with two series of "F" and "M" covering the DeLong X3000, F3000, and the new M3000, the new Aolong products, and the newly upgraded Skywalk 2.0 system. The intelligence of the vehicle once again leads the industry trend. More subdivided customer groups, more accurate product configuration, to meet the user's complex needs and uses, get the best interests of use and operation.
Let the experience become the first link for customers to choose the car, which is a major change in the heavy truck sales of Shaanxi Auto. In 2014, Shaanxi Automobile Heavy Trucks comprehensively built an industry-leading “360° experience line†brand, collaborated with resources such as Weichai Power, Fast, Hande, and other industrial chain resources to penetrate into the first-line market, hold caravan interactive road shows, truck stunt shows, Test drive test drive and other experiential promotional activities to achieve a seamless link between products, services and users, and become a breakthrough tool for the market. In January, through more than 200 experience promotions, 10,000 customers were able to feel the superior performance and value brought by the upgrade of Shaanxi products. Many customers found products more suitable for themselves.
Reducing the cost of vehicle management vehicles for customers and increasing revenues is also a key breakthrough for Shaanxi Auto in 2014. Tianxingjian 2.0 achieves a second upgrade of intelligent management, in-depth development of "big data" applications, and closer to the actual operation of logistics companies and heavy truck loan companies, from the current stage of "people-vehicle-road-cargo" interconnection. It has extended to the field of urban intelligent transportation, intelligent transportation, and intelligent supervision. It has completed the mission of “Innovation Truck Trunking Technology-Data Solution Service Comprehensive Solution Providers†mission, and realized the system integrators of logistics transportation management customization services and government road safety. Regulatory service platform fully integrated.
Under the background of the transformation and upgrading of China's manufacturing industry, Shaanxi Automobile Heavy Trucks has reshaped the business model of the industry and created a solution of customer demand for “product + value-added servicesâ€, which has achieved remarkable market performance. In 2014, Shaanxi Automobile will continue to drive customer demand, promote value marketing, and open up a grand blueprint for 100 billion Shaanxi Auto.
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