The auto market was hit by the three key words of brakes to interpret the first half of the market

As the calendar turned to late June, the auto market had completed half of the journey. After experiencing the trough of 2008 and enjoying the spectacular growth for two consecutive years in 2009 and 2010, the auto market ushered in a more complex situation in 2011.

Whether it is the aftermath of the auto market in Japan, or the rise of the inflection point in the auto market nationwide, from the acceleration of used cars to the continuation of car dealerships; from the withdrawal of various policy stimuli to the growth of auto consumption complaints. ...... Many factors have played a part in the auto market's rare situation over the years. What are all these various factors that will in turn affect the subtle effects of the second half of the year?

【Keywords】Ball brakes

After the auto market experienced a two-month negative growth, in June this year, car dealers began to hope again. On July 7th, the National Association of Carnivals and Xinhuaxin held a monthly automotive information briefing. Association Secretary General Rao Da said that passenger vehicles sold 880,000 vehicles nationwide last month, an increase of 3.1% over the same period of last year and the same period last year. 10%; In the first half of the year, China has sold 5.49 million passenger cars, an increase of 9.4% year-on-year.

However, Rao Da believes that both passenger car sales and year-on-year sales have exceeded the historical record of a significant increase last month, mainly due to the rapid recovery in the production and sales of Japanese car companies, rather than a rebound in the automotive industry.

However, industry experts pointed out that the rebound in the passenger car market in June does not mean that the decline in the auto market has bottomed out this year. It is very likely that everyone sees a “false bottom” because the contradiction between supply and demand in the market has not been effectively resolved.

The hot summer is considered by the industry as the beginning of the traditional off-season. However, despite having been mentally prepared, but with some dealers talking about the operation of the first half of the answer sheet, in addition to a ride away from the luxury car is still optimistic about no cars for sale, most businesses feel is not optimistic enough. After all, growth is very weak, and accidentally it may fall to the edge of negative growth. "In this situation, I believe that it will continue for some time, and car companies become anxious to become an open fact." Sales manager of an independent brand dealer expressed emotion.

It is reported that the number of stock cars under the backlog of three independent dealers of an independent brand in Henan is alarming, and the new models are still weak, making distributors miserable.

The reason why China’s auto market has been stepped on the brakes is that many people can find the answer: There are no red days, the Chinese auto market has been popular for several years, and from the current point of view it seems to have begun to inflection point; oil prices soaring, The management of congestion policies has induced higher vehicle costs; the worsening traffic conditions in big cities, the cancellation of purchase tax preferences, the high CPI index from last year, and the consumer’s expectation of income are not optimistic... These seem to be the auto market. The reason for the weakness.

[ Keywords] high-grade car

Since 2011, mid- to high-level cars have been ups and downs. Over the past few years, the mid-to-high-end car market has been buoyant, and the top three Japanese leaders are in a strong position. This year, due to the impact of the strong earthquake in Japan, the Japanese high-end vehicle production capacity has been affected. At the same time, European and American companies entered the "replacement time" and frequently launched new cars. On April 17, Shanghai Volkswagen's new Passat was launched; on May 20, FAW-Volkswagen New Magotan made its debut in Shanghai. The Korean cars also tried to take advantage of the situation. Dongfeng Yueda Kia and Beijing Hyundai launched K5 and the 8th generation Sonata in a month.

In May 2011, New Teana announced high-profile sales of more than 10,000 yuan, with a sales transcript of 12,036 cars, and it became the only model that sold 10,000 yuan in May. The new Passat's score is also not weakened, followed by it. The rising star Dongfeng Yueda Kia K5 is like a dark horse. Join this battle with great speed.

【Key words】 Rejuvenation

The passenger car market in June hit a record high in the industry previously expected. Previously, the CSC expected that June would be the starting point for the passenger car market to enter a trough, as summer is the traditional low season for buying cars.

The CLUCC analyzed that the phenomenon of the inversely increasing monthly market was mainly due to the fact that the impact of Japan’s earthquake on the production capacity of vehicles entered a period of rapid recovery. Japanese companies’ monthly wholesale sales increased by 30.5% compared with May, and retail sales increased by 18.8%. In addition, the end of this month is the end of the first half of the year, companies will usually transfer inventory to the dealers, resulting in increased dealer inventory.

If viewed from the market segment, the passenger car with the largest increase in June is MPV, which is an increase of 23.1% year-on-year. Minibuses are still in decline, with sales of 143,100 units, down 23.4% year-on-year. In the first half of the year, the cumulative sales of minibuses were only 1,160,500, a year-on-year decrease of 11%. According to analysis, the cancellation of purchase tax for small-displacement vehicles this year and the cancellation of subsidy for cars to the countryside are the main reasons for the decline in the sales of mini-buses.

From a business point of view, Shanghai GM and Shanghai Volkswagen, which are owned by Shanghai Automotive, continued to hold the top spot in sales of narrow passenger cars (sedans, MPVs, and SUVs) in June, followed by FAW-Volkswagen, followed by Dongfeng Nissan and Beijing Hyundai. Fifth place.

CLUCC expects that since the manufacturers will not transfer inventory to dealers in July, and the number of users who buy cars in the summer will be at least, the auto market will usher in a trough in July and the chain's decline will be greater. Among them, the market share of self-owned passenger cars will continue to decline.

In response, Rao Da, the secretary-general of the association, believes that the ultra-rapid development of the domestic automobile market has surpassed the social endurance. Therefore, the government will withdraw policies such as financial subsidies in the auto market. This is also the main reason for the sharp decline in the growth rate of the auto market this year. However, he believes that the natural growth of China's auto consumption is still very strong, and it will enter a fast-growing track next year. For previous industry rumors that "the country will introduce incentive policies to promote car sales in the second half of the year," Rao Da thinks unlikely.

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