As we all know, the automotive market is fiercely competitive, and the market landscape is changing. Older and more mature models are faced with new generations, and the new models that continue to intrude into the already saturated market. In certain automotive markets, due to factors such as different consumers' demands for models and inertia in consumption, some brands will occupy the top few car sales for a long period of time, even for decades. The pickup market is one of such models.
Different from passenger car consumption, pickup consumption in China is still more classified as commercial vehicle consumption, which is used to do business. It is a category of typical production materials rather than living enjoyment. Therefore, the demand for pickups is a rigid demand. As long as the big economic environment does not cause too many problems, pickup consumption is unavoidable. At the same time, foreign pickups are also different. Domestic pickups still work harder on economic applications, focusing on practicality and fuel economy. Efforts to meet the needs of pickup customers.
In the domestic pickup market, the top three sales giant brands accounted for more than 60% of the overall market share, and the other 40% share was divided by the remaining dozen brands. It can be said that in this market, the Matthew effect is very obvious, and the sales status of the pickup truck market is basically no suspense. The first place was won by the Great Wall Fengjun, while the second and third place were basically taken by the Jiangling pickup and the Nissan pickup.
Below, we take the sales of the pickup truck market in May as an example to see how the three giants always stay ahead in the fierce competition. In May, the pickup truck market sold a total of 38,400 sets, of which Great Wall Fengjun sold 12,700 sets, accounting for 33%; Nissan pickup sold 6,000 sets, accounting for 16%; ZTE pickup jumped more than Jiangling pickup and sold 0.5 million sets. Accounting for 13%.
"No matter how the market pattern changes, the number one ranking is always Great Wall Fengjun." A pickup person in the industry pointed out. Indeed, the sales of the Great Wall Wind Juniper are obvious to all these years. In addition to winning sales of pickup trucks for 14 consecutive years, it also exports to more than 100 countries and regions in the world, including the Middle East, South Africa, and Latin America in our conventional impressions. In the country, the Great Wall Fengjun is known for its durability and durability; there are also many developed country markets such as Italy and Australia. In these countries, the Great Wall Fengjun is known for its fashion and taste.
According to statistics, the export volume of the Great Wall Wind Jun pickup accounted for 80% of the total export volume of China's pickup trucks. It has kept exporting for the first time in many years. There are also more and more Chinese people who have seen the Great Wall Fengjun on their journey abroad and they are proud of it. thing.
Based on the consumer psychology of the Chinese, the second-ranked Nissan pickup has a “joint venture†background that has attracted a large percentage of pickup customers. Among these customers, a large part comes from industry users and government procurement. The third place, ZTE pickup, also beat Jiangling pickup by a slight advantage in the promotion of high-profile and promotional efforts, ranking third in sales in May.
According to industry analysts, if there is no major change, the pattern of the pickup market in the year is basically the same, that is, the top three are taken by the Great Wall Fengjun, Nissan pickup, Jiangling pickup and ZTE pickup. No matter how the pattern changes, the championship position has no The question belongs to the Great Wall. This also shows that in the Chinese pickup market, rationality occupies a large factor, pickup market is not suspense.
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