April 20, 2011, issued a new Michelin truck and bus products Michelin XDA2 + ENERGY. Michelin ENERGY series products have always been known for their fuel economy and longer mileage. At the same time, Michelin X One, which reflects Michelin's unique and innovative spirit, is also displayed on the truck and bus tire products.
Michelin XDA2+ ENERGY Tire Released by Michelin
Michelin takes the theme of "leading the way of progress, technology creates the future" as the theme, perfectly interpreting the company's spirit of continuous innovation over more than one hundred years, and displaying the latest platform of "selecting tires, changing everything". The refreshing Michelin 3D film in Paris, Detroit auto show also landed in China for the first time, showing Michelin's constant mission to Chinese consumers in a brand-new way - "contributing to the sustainable mobility of people and goods".
"We are very pleased to participate in this automotive industry event Hai International Automotive Industry Exhibition 2011 will showcase the latest scientific and technological achievements Michelin to Chinese consumers," said Mr. Xia Yifu, president of Michelin (China) Investment Co., Ltd., he says: "Michelin will begin As always, we provide innovative products and services to Chinese consumers to meet their diversified needs, enabling consumers to enjoy more driving skills while getting safer, more fuel-efficient and longer mileage tire products. Comfort and fun. We are also pleased to see that the Michelin brand has been highly trusted and supported by Chinese consumers."
Michelin Card Passenger Cars Senior Vice President Xia Maoting
The flagship product debuts at the auto show
At the Shanghai Auto Show, Michelin's flagship products have appeared one after another, bringing with them a feast of top technological innovations and demonstrating an excellent balance of Michelin product performance to Chinese consumers in close quarters.
Michelle Cardbus Tire Division Marketing Director Frank. leaf
"Mute ribs" technology makes the Michelin Primacy LC more comfortable and comfortable, and the Le Mans 24-hour champion rubber formula has won wide acclaim from consumers for its Michelin Pilot Sport 3 tires; it improves driving safety on ice and snow surfaces. The Michelin second-generation X-ICE winter tires for mileage life have been highly favored and trusted by consumers in northern China; the Michelin Pilot Super Sport, known as “the world’s fastest racing tire series,†is the top sport model. Tires guarantee maximum safety even under the most extreme conditions of use. In 1992 Michelin's green tire technology was invented so far. 70% of the passenger tire market in China is green tires.
Conference site
A corner of the booth
Concerned about user needs Perfecting full service
Since Michelin entered China for many years, he has taken responsibility for “meeting the growing needs of Chinese consumersâ€, paid attention to the sustainable development of China’s auto market, continuously improved the construction of channel networks, and provided more personalized value-added services. Michelin's Chijia Auto Service Center provides Chinese consumers with more professional, more convenient and more reliable services.
Michelin's “According to You†service network launched for passenger tire consumers currently covers more than 240 cities across the country. The services include free 24-hour national road rescue service, free tire patch tire patch, and regular tire free maintenance reminder. , Tire Quality Assurance Services and VIP Exclusive Activities. As of now, Michelin "According to you" has more than 1.5 million registered members. At the same time, Michelin also launched the Michelin “Worry-free†membership club service for card and bus users. The services include points redemption, roadside assistance, on-site service, information delivery, membership website, member activities and VIP services, including 24 hours. The road assistance network has covered major highways and national highways including Beijing-Shanghai Expressway, Beijing-Zhuhai Expressway, and Beijing-Fuzhou Expressway.
Respect the environment, promote safety, and practice corporate social responsibility
Reducing environmental impacts and improving road safety have been two key elements of Michelin's practice of “contributing to the sustainable mobility of people and goodsâ€. From Michelin's first low-rolling-resistance green tire technology to high-quality tire retreading businesses with four life uses; from the tenth consecutively held Michelin's global event with the theme of "clean energy" and "sustainable mobility" The Biden Challenge, the "Light Green" campaign globally in 2007, and the "Greening your journey" children's environmental classroom in 2009; from product innovations to public awareness and charity events, Michelin has been working to reduce environmental impacts and Raise public awareness of environmental protection and make unremitting efforts.
In terms of road safety, drawing on the advanced management experience of international road safety and taking full account of the current situation in China and the demand of Chinese consumers for safety, Michelin has launched a series of products with outstanding safety; the Michelin “tire safety testing for communities†activity has also been held for six consecutive years. , Into more than 100 cities across the country, to provide tire safety testing services for more than 96,000 vehicles, to bring tire safety awareness and preventive road traffic safety services into the community.
In addition, Michelin actively cooperated with the government and association organizations and launched a series of publicity and education programs for drivers and children. In 2010, Michelin and the Ministry of Public Security Traffic Management Science Research Institute reached a cooperation agreement on tire safety promotion and training to promote the further development of China's road safety business; in the same year, Michelin's “Safe Growth Every Day†for children of school-age children was safe. Urban classrooms are held in four major cities in the country. Michelin has also worked closely with local driving schools and public welfare organizations for a long period of time. It has also opened a road safety and tire safety knowledge column on various media platforms, and established a solid platform for the dissemination of safety knowledge with government agencies, the media, and the general public.
For more than two decades since entering China, Michelin has been driven by the spirit of innovation. Every step of his development in China has been closely linked with the development of markets, partners, communities and employees. With more than a hundred years of innovative spirit and core corporate philosophy, Michelin will continue to practice its long-term commitment to Chinese consumers, deeply cultivating the Chinese market and satisfying the diversified needs of Chinese consumers with innovative technology products and constantly improving service networks. Experience the wonderful future of "sustainable mobility" brought about by Michelin's "The Way of Progress."
Off to Michelin
Michelin is the world's leading tire manufacturer with 111,000 employees and sales offices in more than 170 countries. Michelin is committed to the improvement of global sustainable mobility. The tires it designs, manufactures and sells are widely used in airplanes, automobiles, bicycles, heavy bulldozers, agricultural machinery equipment, heavy trucks, motorcycles, and even American space vehicles. At present, Michelin has 72 factories in 19 countries on five continents. In addition, Michelin also publishes travel guides, hotel and restaurant guides, maps, road maps, and electronic services through ViaMichelin.com. Michelin has technology centers in Europe, the United States, and Japan, providing Michelin with continuous support for R&D and technological innovation.
In 1989, Michelin established its first representative office in mainland China in Beijing. In the spirit of a century of innovation, Michelin brought advanced technology and high-quality products to China. At the end of 1995, Michelin Shenyang Tire Co., Ltd. was established. In 2001, Michelin (China) Investment Co., Ltd. was established in Shanghai. At present, Michelin has more than 6,400 employees and four factories in China. It has sales offices in Shanghai, Guangzhou, Chengdu, Shenyang, Xi'an and Hong Kong, and has a sales network all over the country.
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