Bosch Actively Reduces Prices of Common Rail System

"I have heard that the Bosch common-rail system has made a large-scale price cut for domestic companies." Recently, Qi Bing, sales manager of Jinan Jimin Industry and Trade Co., Ltd., told the "Commercial Automotive News" reporter. After hearing this news, Guo Deming, Yuchai Group's propaganda department chief, was surprised: How can Bosch cut prices in the current tight supply of electronically controlled common rail systems and Bosch's absolute advantage in this field?

There is no obvious change in light weight

The reporter learned from the informed sources that Wuxi Bosch Automotive Diesel System Co., Ltd. (hereinafter referred to as Wuxi Bosch) has launched an “economy electronically controlled common rail system”, and the entire system is about 1,000 yuan cheaper than the original. According to relevant sources from Deutz FAW Dachai, the price of the common rail system for small engines was mainly reduced, including light trucks and agricultural engines. This was because Bosch changed the supply system of the common rail system from the original distribution pump to an in-line pump. It was 500 to 600 yuan cheaper. “The current electronically controlled common rail system for heavy- and medium- and heavy-duty engines has no price cuts. In May alone, the price was lowered once, and it was 300 to 400 yuan cheaper.”

Moreover, the price reduction in May was not a large-scale move. Instead, the demand for the Dachai III engine soared. After the increase, Bosch sold it to Dachai at a prototype price. “This is also when we signed the order contract with Bosch. On the proposed terms," ​​said Daew Chai, a deputy leader of Deutz.

Wang Xiaodong, sales director of Wuxi Bosch, initially stated that he personally had not heard that the recent products had price cuts. But he said: "With the reduction of costs and the increase in the localization rate, it is an inevitable trend to reduce the price of electronically controlled common-rail systems. This is nothing surprising. It is just a normal business practice. And this is not the first The price cuts have fallen several times this year."

For this kind of economical common rail system, some people in the industry have revealed that the structure of the common rail system becomes simpler after the inline pump is replaced, and the software may be simplified, but the product life and control accuracy may be affected.

Localization is the main reason

In Bosch's view, the reason for the price reduction is not the simplification of the structure. The reason given by Wang Xiaodong is that "the realization of localization, price reduction is an inevitable trend."

An R&D staff from Wuxi Bosch told reporters that whether it is external competition or the increase of localization rate, price cuts are inevitable. According to him, currently high-pressure oil pumps, ECUs, fuel injectors, and other components of electronically controlled common-rail systems are being gradually domesticated. These are the main components that affect the price level. "By the end of this year, the localization of these components will be completed." . The small accessories such as the controller on the oil pump still rely on imports. Therefore, with the localization of key components, the cost of electronically controlled common-rail systems will be reduced, and prices will also fall.

However, for a set of electronically controlled common-rail systems up to tens of thousands of yuan, the range of several hundred yuan to 1,000 yuan is very small. “Although it has been localized, it can only be produced in small batches, and it cannot be supplied in large quantities,” said the researcher.

Therefore, many engine manufacturers are disappointed with this price cut. “The rate is not large, and it is a few percent down at most.” “The price of the original Bosch electronically controlled common-rail system was more than 10,000 yuan. It is now more than 9,000 yuan, and this is for light-duty diesel engines. ."

Wei Anli, head of the China Internal Combustion Engine Industry Association, also has reservations about this. He told reporters that the drop in the price of several hundred yuan is indeed very low, and Bosch’s so-called drastic increase in the localization rate is actually not true. "Although the hardware is produced domestically, the software is still produced abroad, such as injection control strategies, fuel injector assemblies, etc. These are the highest added value parts, and it is impossible for Bosch to bring these core technologies to domestic production."

Bosch started nervous?

Electronically controlled VE pump, electronically controlled single unit pump, in-line pump plus EGR... After these State III solutions that are more suitable for China’s national conditions come out, which technology route has been selected has become the engine and the entire vehicle industry in the last couple of months. The hottest topic.

Especially for in-line pumps and EGR engines, although many engine companies and vehicle companies still hold many criticisms for their consistency and reliability, their price advantage has shaken up the will of many companies that had previously taken the high-pressure common rail route. .

It was rumored that after CNPC launched the in-line pump and EGR engine, many vehicle companies put pressure on engine companies such as Weichai and demanded that they reduce their prices for the high-pressure common-rail country III engines. Otherwise, it is difficult for the prices of these companies' products to rise. It competes with CNHTC's National III products, and it is Bosch's electronically controlled common rail system that is widely used by Weichai. Does this pressure from the entire vehicle company have been transmitted to Bosch through the engine company?

Secondly, since the implementation of State III, the phenomenon that electronically controlled common-rail systems were monopolized by foreign companies and then demanded high prices has been criticized by the industry, and engine companies have also complained quite a lot; again, Bosch and Nippon Denso have served as domestic high pressure common rail systems. The main supplier, the current capacity of the two sides can hardly meet domestic demand. Guohua Nan, head of propaganda department of CNHTC, once told reporters that Nippon Denso can only supply 5000 heavy-duty common-rail systems for heavy-duty trucks each month.

This forced domestic companies to start looking for a transitional technology to achieve the country III, such as Deutz FAW Diesel and Chengdu Witt cooperation, many companies are ready to launch inline pump plus EGR engine. At the same time, the domestic electronic control technology is also accelerating the development, Wuxi oil pump Youzui Institute, Liaoning Xinfeng Group Jier Fuel Injection Co., Ltd., Hengyang Nanyue Oil Pump Co., Ltd. and other companies have begun trial production and production.

This may be the underlying cause of Bosch's price cuts.
View related topics: Expand the diesel engine market Bosch starts from service

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